Meet SORA

The best interactive TV platform for your guests

Drive revenue, guest satisfaction & brand loyalty

SORA is designed to be an intuitive & convenient amenity for guests, as well as a tool for you to impress your guests with every stay

Included features

  • Custom system branding
  • Automated personalizations
  • Guest messaging
  • Billboard video content
  • Happenings content
  • Digital directory
  • Interactive programming guide
  • Streaming
  • On-demand content
  • Account review & checkout

Optional add-on features

  • TV power on at check-in
  • Targeted promos
  • Custom video on demand library
  • IPG advertisement
  • Late checkout purchase
  • Group services
  • Custom icon branding
  • Live TV programming
  • Mobile controls

SORA’s included features

Promote your property & make it easy for guests to interact throughout their stay

Customizable system branding

SORA’s main menu and interactive screens can match the brand experience you want guests to have, where you can customize:

  • Colors, icons, fonts & logos
  • Background imagery & videos
  • Main menu navigation style (horizontal, vertical, or billboard)

This can be customized to your unique property—including independents, casinos, and resorts—or configured within approved brand standards.

Automated personalizations

With PMS and CRM integrations, SORA can automatically:

  • Welcome guests by name
  • Elevating a guest’s last-viewed channel and in-progress movie
  • Display in a guest’s preferred language
  • Include time-aware greetings & imagery

Guest messaging

SORA’s guest messaging feature lets staff author, schedule, and send communications and promotions to one room, multiple rooms, specific loyalty tiers, or your entire property.

The messages can include images to catch attention or QR codes to get guests actionable information onto their phones for easy access both in and out of the room.

Happenings content

A happenings video lets you add up to 20 minutes of custom promotional content that plays on the main menu, or can be accessed via a link on the main menu.

Selecting the happenings content from the main menu will open the video full screen.

Your staff can update the happenings video content anytime.

Digital directory

Give guests convenient access to all the information they need to know about your property with SORA’s digital directory.

You can highlight your on-site amenities and promote your revenue centers with text, images, QR codes, and videos.

The directory is editable in real time so you can easily update content as needed, and eliminate the need for paper-based compendiums and notices.

Interactive programming guide

The interactive programming guide makes it easy for guests to browse your channel lineup, get program details, and tune to what they want to watch.

Streaming

Guests can watch their favorite streaming apps on the in-room TV using embedded apps or STAYCAST, SONIFI’s patented casting solution.

STAYCAST lets guests cast content from thousands of apps from their mobile device to the in-room TV, securely and easily.

On-demand content

Get the best selection of video on demand with SONIFI’s premium content library of:

  • Exclusive still-in-theaters and early-release movies
  • International, independent & blockbuster films
  • Kids & family entertainment
  • Health & wellness programs

There’s no subscription or cost to you, and your property gets a revenue share of on-demand purchases.

Account review & checkout

SORA’s folio review lets guests review their account charges, check out from the room, and get an email receipt without calling the front desk or standing in line.

Optional add-on features

Elevate the interactive experience with these additional feature options

TV power on at check-in

This feature automatically turns on the in-room TV when a guest’s room goes into a check-in status, allowing you to welcome guests to their room with your branded interactive experience.

Custom video on demand library

If you have a wealth of video content, SORA’s video on demand feature can make them available to guests and sort them into categories.

Guests select topics of interest from your library of videos to watch anytime during their stay.

IPG advertisement

SORA’s interactive programming guide can include advertisements and promotions for your property that appear between program listings.

These ads can include text, background imagery, and QR codes to quickly connect guests to your revenue centers and services.

Late checkout purchase

A simple way to generate revenue, this feature lets guests purchase a late checkout from the interactive system.

The purchase is posted to the guest’s folio, and your staff receive an email notice of the late checkout.

Group services

Create a custom experience for weddings, conferences, and other events with SORA’s group services.

Using a group code from your PMS, the interactive main menu, messaging, and channel lineups can be displayed for that specific group of guests.

Custom icon branding

The default icons on SORA’s main menu, including the billboard row and apps row directly below the billboard row on the main menu, can be stylized to fit your branding aesthetic.

Live TV programming

Give guests the familiar channels and programming they want most with DIRECTV.

Free-to-guest channel lineups can be customized to appeal to your specific guests.

Mobile Checkout

Mobile controls

SORA has web-based mobile controls for guests to use their phone to:

  • Turn the TV on or off
  • Navigate the TV menu
  • Tune to TV channels
  • Control the TV’s volume

Take in-room TV to the next level

Create dynamic, personalized & impactful guest experiences with SONIFI’s feature-rich, dynamic interactive TV platform