Newsmax partners with SONIFI to distribute its content to 300,000+ hotel rooms nationwide through new streaming technology
Boca Raton, Fla.—Newsmax Inc. (NYSE: NMAX) today announced a new carriage agreement with SONIFI Solutions, Inc. that distributes the Newsmax channel to more than 900 hotels and 300,000 hotel rooms across the U.S.
The rollout of SONIFI’s new streaming (over-the-top) distribution platform enables Newsmax, one of the top cable news channels, to be featured on SONIFI’s interactive TV systems, bringing the network’s 24/7 news coverage, analysis, and programming directly to millions of hotel guests across the country.
“This partnership with SONIFI marks a major milestone in Newsmax’s continued growth,” said Andy Biggers, SVP of Distribution at Newsmax. “By making Newsmax available in over 900 hotels, we’re expanding access to our programming for millions of travelers every year who want trusted, real-time news wherever they are.”
SONIFI is the leading provider of in-room entertainment and connectivity solutions for the hospitality industry, serving many of the world’s largest hotel brands, casinos, and independent properties of all sizes. The addition of Newsmax to SONIFI’s content lineup aligns with both companies’ commitment to offering high-quality entertainment choices and diverse news perspectives.
“Our goal is to provide hotels with the broadest and most engaging content, so they can deliver a high quality, personalized guest experience,” said George Elkin, Head of Advertising & Distribution at SONIFI. “We’re pleased to add Newsmax to the channel lineup, providing more options to stay informed while traveling through technology custom built for the hotel environment.”
The Newsmax channel is available today on all major cable, satellite, and pay TV systems reaching about 55 million U.S. homes – on par with CNN, Fox and other major networks.
This carriage deal continues Newsmax’s strategic expansion across multiple platforms, including cable, streaming, OTT, and now, hospitality. With this move, Newsmax reinforces its presence as one of the fastest-growing news networks in America.
ABOUT SONIFI
SONIFI is the largest guest technology provider in hospitality, deployed in more than 1.1 million rooms across 5,400 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at SONIFI.com.