Rethinking the hotel room experience
Conversations about the evolving role of TVs in hospitality properties
Hospitality Technology’s Michal Christine Escobar talked to Kara Heermans, SONIFI’s senior vice president of product and user experience, about the transformation of guest room televisions.
“We’re really trying to think about how the television screen can be a revenue generator rather than a cost center,” Kara said. It’s about building tools that reduce friction for staff, elevate the guest experience, and quietly generate revenue behind the scenes.
When it comes to AI, it’s about looking at it as a tool for reducing repetitive tasks, enhancing support, and creating faster, smarter guest interactions—not replacing the human touch. “Hoteliers don’t want to get rid of hospitality,” she said. “They just want to focus on delivering it where it matters most.”
Read the full article on hospitalitytech.com.
Kara also chatted on the RMWorldTravel radio show about how in-room TVs can create more personal connections with guests, driving satisfaction and revenue while also making operations more efficient for hotel staff.
Hear the full conversation in the July 19 episode on rmworldtravel.com.