Crystal Springs Resort upgrades the TV experience for guests with SONIFI
LOS ANGELES (May 13, 2025) – Guests at the stunning Crystal Springs Resort now have an equally stunning in-room TV experience thanks to the property’s longtime technology partner SONIFI.
Located just an hour outside New York City, Crystal Springs Resort is a top travel destination for world-class golfing, luxurious spa treatments, culinary delights and unforgettable getaways.
The property has used SONIFI’s interactive TV platform in their guest rooms for many years; when they saw the company’s newest platform, though, they knew the modern look, convenient features and revenue-driving opportunities would be an update worth making.
Since the resort already had the room equipment and headend system set up on site, SONIFI simplified the process by using its latest deployment option, Headend Interactive, to upgrade the in-room experience.
“Crystal Springs Resort was a perfect candidate for this interactive TV headend deployment,” said Roy Kosuge, SONIFI’s Chief Operating Officer. “Using their existing TVs, remotes and RF infrastructure, we were able to improve their guest engagement platform without the need for room visits or rewiring.”
With the new interactive platform, Crystal Springs Resort welcome guests with a scene-setting video that automatically plays when the TV turns on. They’re also able to use the system’s features to promote all the resort has to offer. With customizable videos, guest messages, digital guidebooks and main menu highlights, guests get a closer look at amenities and enticing offers for the resort’s revenue centers.
“We have so much we want guests to know about, whether it’s our six top-rated golf courses, award-winning spas, 10 unforgettable dining options, multiple wedding and event venues, or guest services available at each of the two hotels on site,” said Larry Slonaker, Chief Information Officer at Crystal Springs Resort. “This updated system from SONIFI lets us showcase all of it in a way our guests are really responding to, and with Headend Interactive, it was very affordable with minimal impact during install.”
The interactive TV also gives guests easy access to their favorite entertainment like live TV programming from DIRECTV, secure streaming from thousands of apps with STAYCAST, and premium on-demand content.
“Guests at Crystal Springs Resort have high expectations for their experience there,” Kosuge said. “The resort delivers on every level, and we’re proud to have SONIFI be part of that, too.”
About SONIFI
SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.
View the press release on PR Newswire.