SIOUX FALLS (June 25, 2013) – LodgeNet Interactive Corporation, which was acquired by private equity firm Colony Capital in March, announced today that it has been rebranded as SONIFI SolutionsTM. The move is part of a broader strategy intended to give more visibility and control to the company’s hotel and healthcare customers, as it shifts its business model to work in partnership with those it serves.
With a renewed focus on the content and connectivity solutions its customers need to succeed in today’s digital marketplace, the new branding strategy represents the company’s commitment to a multi-faceted transformation that positions the company for future success.
With more than 1.4 million hotel rooms reaching more than 28 million unique upscale travelers every month in North America, SONIFI offers unmatched scale, with a hospitality room base two times larger than any competitor while also boasting the industry’s largest network of field service and technical contact center personnel. Moreover, SONIFI Health serves approximately 1.4 million unique patients each year across nearly 20,000 beds in the U.S., reflective of the company’s ability to leverage its hospitality assets and expertise to expand into other captive commercial TV and broadband markets.
Concurrent with the rebranding, the company is also launching the only enterprise-level platform available to the hospitality sector, the SONIFI STAY1000 system; this flexible guest entertainment solution leverages the company’s large commercial platform. SONIFI is also making a significant investment in its broadband service, and will offer current and prospective customers the opportunity to more economically bundle multiple services.
To make the bundled services more accessible to current and prospective SONIFI customers, the company plans to expand ‘Dare to Compare,’ a nationwide broadband/HSIA promotion enabling hoteliers to save up to 50% on HSIA support fees when integrated alongside ITV and FTG services.
SONIFI’s new business strategy also benefits its customers by leveraging strategic partnerships with companies like DIRECTV, a practice it plans to expand in the coming months. The relationship with DIRECTV, announced earlier this year, offers customers unparalleled programming, marketing and technology options, while providing affordable financing to facilitate HDTV upgrades with little or no upfront out-of-pocket capital expense.
“We have listened to our customers we are changing the way we do business,” said Michael Ribero, Chief Executive Officer, SONIFI. “The rebranding of LodgeNet to SONIFI marks a new beginning, one that in partnership with our customers will see new market-driven products and services that will help increase the profitability and customer satisfaction of those we serve.”
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